New Media – Implications now and for the future

New Media has changed the way our world functions.  I have written about several emerging forms of media including web logs, viral video, blue tooth marketing, text message marketing, and others, and how they affect institutions including the political process, sports, and business.  While the use of these forms of media may be relatively new [...]

ET Phone Home – History of product placement and it’s implications in the digital age

In seems like that in almost every major budget motion picture, there are one or two paid product spots.  Sometimes, these product sports are simple and woven into the movie’s plot.  In other examples, the product placement is so obvious that it is almost disruptive to the flow of the motion picture.  In any event, this process [...]

More on the internet and the election

As we get ever closer to the election, I am going to focus even more on the growing role that new media is playing in the election process.  Today, I took some time to search through the internet to look at partisan propaganda from both ends of the political spectrum, and examine their content and [...]

Reaching customers through email marketing

Email is a huge part of our daily lives. At work, at home, or on your blackberry in the car, it seems there is no place that you are completely out of touch.  Considering the level of access that email has into our personal and  professional lives, it is not surprising to find that this [...]

David Hasselhoff, the Credit Crisis, and Social Networking

I read a very interesting article in the New York Timesrecently regarding the future of social networking.  The article argues that social networking has perhaps gone too far at this point, and is overextended into too many different networks and sites with the same concept.  Listed as the poster child for the overextension of social [...]

Product Placement in ‘Second Life”

Second Life, a 3-D online video game community that offers the opportunity for players to colonize a virtual world has been a hot topic amongst marketers recently.  Since opening to the public in 2003, second life has grown explosively and today the game is played by millions of gamers.  The game even has it’s own currency [...]

Lies, Rumors, and Innuendo — The role of the independent blog in the presedential election

Blogs are a great addition to life in the digital age, and one of the more powerful pieces of new media available.  Blogs give a voice to the masses, and open up fresh viewpoints and thoughts to people around the world.  Despite the many positive parts aspects of blogging, the practice also has negative attributes.  Used in a [...]

Advertising & Children — A call to arms and other thoughts

In an earlier post, I outlined a few of the worst marketing campaigns targeted at children.  I firmly believe that stuff like Bratz dolls, Camel Joe, and other ill concieved products and marketing strategies are bad for our children. 
But is it so bad that we should go the way of some Europen counries and ban [...]